Nike

Social Shorts

While premium long-form content has traditionally been the gold standard of athlete and brand storytelling, it’s the 365 daily dose of inspiration that truly connects an audience with a brand.

With a combination of eye-catching/thumb-stopping shorts, interactive social pieces, and weekly franchises, we were able to actively engage our community on a regular basis. Influenced by social trends and user behavior, we upheld our belief of being “social on social,” and highlighting our brand voice in a way that truly connects with the next generation of athletes.

A*POV

The goal of “A*POV” (Athlete Point-of-View) was to show what Just Do It looks like through the eyes of the world’s best. These looping POV videos were produced as quick and low-budget additions to traditional shoots, efficiently building a captivating social-first series. 3M+ views of the first A*POV proved that the content was engaging, eye-catching, and thumb-stopping amidst user’s infinite scrolling habits.

Ask Away

One of my primary philosophies in the digital space is to create, foster, and engage communities. With that in mind, there was a strong desire to connect Nike’s family of athletes with everyday athletes around the world. “Ask Away” was created to answer this brief. Utilizing the Ask Me Anything (AMA) sticker on Instagram stories, our @Nike community was able to submit questions to their sport heroes. Each Ask Away received thousands of audience questions, demonstrating a true interest in community building over social media.

Wake Up Call

Evident by the trending hashtag, #MondayMotivation, we could all use a little extra kick in the pants to start out the week. With this existing user behavior in mind, we created “Wake Up Call,” a personalized pep talk from Nike’s family of world class athletes. These low lift selfie videos helped create a robust weekly content franchise, including a clip from Tiger Woods, which went viral and earned media on ESPN.