Behind every great interaction, insight, or moment there’s an even greater story to be told.
With 15+ years of brand marketing, brand communications, and social media experience, I’ve had the pleasure of working with some of the world’s top brands, championing stories of human achievement, togetherness, equity, and more.
Duracell
While an iconic brand with a strong legacy, Duracell struggles with category commoditization, distinction from competitors, and maintaining equity with the young consumers that represent the future of the brand. In my role as the Brand Marketing Director, I addressed these challenges head on via human-centric and purpose-driven TV, digital, and social campaigns and in-person activations. I was not only able to reverse the trending decline, but successfully grow brand equity and distinction through key, insight-based gateways such as relevancy and trust.
As one of the most influential brands in modern times, Google’s mission is to organize the world’s information in a way that is universally useful and accessible. As a creative lead for Google’s Brand Studio team I developed cross-functional partnerships to reset the brand’s social storytelling practices. Leading multiple teams of copywriters, designers, and film makers, I created human-centric stories that connected with our audience, showcasing how Google technology can help move the world forward. The result, a robust body of consistent, engaging content that helped Google earn the award of Brand of the Year (2022).
Nike
The best brands on social add value to the communities that follow them. The content is human, emotional, and engaging. Co-leading a specialized team, I was able to reshape the vision of the brand’s most visible channel, @Nike. The result of this 2-year transformation was a body of 100+ athlete films; reflecting the 365 vision and voice of the brand (Just Do It), creating connections from athlete to athlete, and inspiring people to unlock their potential to be their best. All this while more than doubling the social community to over 100 million community members.
Work History
2021
Duracell | Brand Marketing Director
Team lead for all brand communications, activations, and extensions, focused on building brand equity.
2020
Google | Creative Lead, Social
Strategic and results-oriented creative leader across Google social platforms.
2018
Nike | Brand Communications Manager, Brand Voice
Brand narrative and social media thought leader, content creator, and strategist.
2013
Nike | Digital Marketing Manager
Global digital content and social strategy lead for Nike’s skateboarding category.
2011
Nike | Video Content Manager
Global leader in digital, social media, and content focused marketing offense.
Past Experiences
Metacafe | Sr. Editor/Director
Go211.com | Sr. Editor/Director
Chill Foundation | Program Coordinator
Fusion TV | Video Editor
I Have A Dream Foundation | Assistant Program Coordinator
Specialties
Brand Marketing, Brand Voice, Brand Creative, Brand Communications, Creative Direction, Creative Strategy, Brand Strategy, Brand Storytelling, Social Media, Digital Marketing, Global Productions, Content Creation, Product Launch, Youth Culture, Agency Partnerships
Awards
Cannes Lions | Golden Lion | Dream Crazy (2019)
D&AD | Graphite Pencil | Use of Social Media (2019)
D&AD | Yellow Pencil | Digital (2019)
Webby | Best Viral PR Campaign (2019)
Webby | Best Integrated Campaign (2019)
Webby | Best Use of Video (2021)
Webby | Best Longform Ad (2021)
Webby | People’s Voice Award (2021)
AICP | Advertising Excellence: Campaign (2019)
The One Show | Gold | Social Impact (2021)
The One Show | Brand of the Year (2022)