Behind every great interaction, insight, or moment there’s an even greater story to be told.
With 15+ years of brand marketing, brand communications, and social media experience, I’ve had the pleasure of working with some of the world’s top brands, championing stories of human achievement, togetherness, equity, and more.
XX Artists / Monks
In today’s digital world filled with engagement bait, AI slop, “influencers”, brain rot, and other assorted noise, it’s become increasingly challenging for brands to break through, foster active/engaged communities, and grow relevance, trust, and equity. As the Executive Director of strategy, I led a team across numerous pitches campaigns, and always-on social. Each project utilized a combination of analytics, social listening, and cultural obsession to truly identify the brand’s bespoke audience. Reflecting their motivators, challenges, etc, and providing solutions that drive authentic connection and brand strength.
Duracell
While an iconic brand with a strong legacy, Duracell struggles with category commoditization, distinction from competitors, and maintaining equity with the young consumers that represent the future of the brand. In my role as the Brand Marketing Director, I addressed these challenges head on via human-centric and purpose-driven TV, digital, and social campaigns and in-person activations. I was not only able to reverse the trending decline, but successfully grow brand equity and distinction through key, insight-based gateways such as relevancy and trust.
As one of the most influential brands in modern times, Google’s mission is to organize the world’s information in a way that is universally useful and accessible. As a creative lead for Google’s Brand Studio team I developed cross-functional partnerships to reset the brand’s social storytelling practices. Leading multiple teams of copywriters, designers, and film makers, I created human-centric stories that connected with our audience, showcasing how Google technology can help move the world forward. The result, a robust body of consistent, engaging content that helped Google earn the Brand of the Year award.
Nike
The best brands on social add value to the communities that follow them. The content is human, emotional, and engaging. Co-leading a specialized team, I was able to reshape the vision of the brand’s most visible channel, @Nike. The result of this 2-year transformation was a body of 100+ athlete films; reflecting the 365 vision and voice of the brand (Just Do It), creating connections from athlete to athlete, and inspiring people to unlock their potential to be their best. All this while more than doubling the social community to over 100 million community members.
Work History
XX Artists / Monks | Executive Director: Creative, Social, & Brand Strategy
September 2022 - July 2025
Led a seven-person strategy department, delivering best-in-class social, strategic, and creative solutions for a roster of technology and entertainment clients.
Duracell | Brand Marketing Director
July 2021 - September 2022
Directed insight-driven brand campaigns and content strategy; managing a multi-million dollar annual budget and leading cross-functional teams to successfully reposition & reignite the brand for younger demographics.
Google | Creative Lead, Social
February 2020 - July 2021
Led the creation and execution of a refreshed social marketing and content strategy to build brand advocacy, love, and trust with key opinion formers.
Nike | Brand Communications Manager, Brand Voice (@Nike)
March 2018 - February 2020
Transformed the brand's most visible social channel, @Nike, by shifting from traditional campaign cycles to a long-term, human-centric brand narrative— doubling the community size to 100 million members.
Nike | Digital Marketing Manager
July 2011 - March 2018
Led the digital, social media, and content marketing offense for Nike Skateboarding, regaining the #1 position in brand strength monitors.
Past Experiences
Metacafe | Sr. Editor/Director
Go211.com | Sr. Editor/Director
Chill Foundation | Program Coordinator
Fusion TV | Video Editor
I Have A Dream Foundation | Assistant Program Coordinator
Specialties
Team Leadership & Mentoring, Brand Marketing and Brand Voice, Social, Cultural, Creative, and Brand Strategy, Brand Building and Brand Architecture, Brand Storytelling and Narrative, Product Launches, Social Media (Organic and Paid), Consumer & (Youth) Cultural Insights, Influencer Partnerships, Integrated Marketing Campaigns, AI, Go-to-Market Strategy, KPI and ROI Analysis, Brand, (Inter)Agency, and Cross-functional Collaboration, Digital Marketing, Global Productions, Content Creation,
Awards
Cannes Lions | Golden Lion | Dream Crazy (2019)
D&AD | Graphite Pencil | Use of Social Media (2019)
D&AD | Yellow Pencil | Digital (2019)
Webby | Best Viral PR Campaign (2019)
Webby | Best Integrated Campaign (2019)
Webby | Best Use of Video (2021)
Webby | Best Longform Ad (2021)
Webby | People’s Voice Award (2021)
AICP | Advertising Excellence: Campaign (2019)
The One Show | Gold | Social Impact (2021)
The One Show | Brand of the Year (2022)