Behind every great interaction, insight, or moment there’s an even greater story to be told.
With 15+ years of brand marketing, brand communications, and social media experience, I’ve had the pleasure of working with some of the world’s top brands, championing stories of human achievement, togetherness, equity, and more.
XX Artists / Monks
In today’s digital world filled with engagement bait, AI slop, “influencers”, brain rot, and other assorted noise, it’s become increasingly challenging for brands to break through, foster active/engaged communities, and grow relevance, trust, and equity. As the Executive Director of strategy, I led a team across numerous pitches campaigns, and always-on social. Each project utilized a combination of analytics, social listening, and cultural obsession to truly identify the brand’s bespoke audience. Reflecting their motivators, challenges, etc, and providing solutions that drive authentic connection and brand strength.
Duracell
While an iconic brand with a strong legacy, Duracell struggles with category commoditization, distinction from competitors, and maintaining equity with the young consumers that represent the future of the brand. In my role as the Brand Marketing Director, I addressed these challenges head on via human-centric and purpose-driven TV, digital, and social campaigns and in-person activations. I was not only able to reverse the trending decline, but successfully grow brand equity and distinction through key, insight-based gateways such as relevancy and trust.
As one of the most influential brands in modern times, Google’s mission is to organize the world’s information in a way that is universally useful and accessible. As a creative lead for Google’s Brand Studio team I developed cross-functional partnerships to reset the brand’s social storytelling practices. Leading multiple teams of copywriters, designers, and film makers, I created human-centric stories that connected with our audience, showcasing how Google technology can help move the world forward. The result, a robust body of consistent, engaging content that helped Google earn the Brand of the Year award.
Nike
The best brands on social add value to the communities that follow them. The content is human, emotional, and engaging. Co-leading a specialized team, I was able to reshape the vision of the brand’s most visible channel, @Nike. The result of this 2-year transformation was a body of 100+ athlete films; reflecting the 365 vision and voice of the brand (Just Do It), creating connections from athlete to athlete, and inspiring people to unlock their potential to be their best. All this while more than doubling the social community to over 100 million community members.
Signature Achievements
1) Scaled a high-performing strategy function, increasing agency efficiency by 15% while securing multiple seven-figure contracts
Grew a boutique agency and guided integration into a leading global firm while advising Fortune 500 C-suite clients.
2) Led Duracell’s brand transformation, raising brand equity with younger consumers +6%
Drove a brand architecture refresh and 360° launch campaign connecting innovation & relevance.
3) Spearheaded Nike’s global social strategy reset, doubling the @Nike digital community to 100M members through the award-winning "Dream Crazy" campaign
Establishing a refreshed brand voice through 365 purpose-driven athlete storytelling.
4) Launched & scaled AI-focused social channels for Google, growing community size by 15-20% and positive engagements by 10-15% monthly (avg.)
Driving relevance and authenticity by leaning into Gen Z values & culture, while cultivating community, centralizing conversation and fostering advocacy.
5) Authored and scaled Google's comprehensive global social playbook, unifying the brand's voice and strategy to drive award-winning campaigns
Guided global creative, social and marketing teams while shepherding nuanced, best-in-class content.
6) Co-created the social marketing offense for Nike Skateboarding, regaining the #1 position in brand strength monitors.
Created and implemented a digital-first, 365-day social and content strategy focused on authentic community engagement and growth.
Work History
XX Artists / Monks | Executive Director: Creative, Social, & Brand Strategy
September 2022 - July 2025
Built and led a seven-person strategy department from the ground up, serving as the senior creative and brand advisor to C-suite clients across tech, entertainment, and CPG. Drove new business development and fostered a culture of innovation and cross-functional collaboration.
“Jeremy's unique strength is his blend of detective-like strategic thinking and empathetic leadership.”
Dre Riter — Sr. Director, Strategy (Direct report)
“Few people bring the mix of creativity, innovation, and collaborative spirit that Jeremy does. No matter how complex the assignment, his steady presence gave everyone confidence things would get done and done well”
Skyler Nakashima — VP , Global Social Partnerships
Duracell | Brand Marketing Director
July 2021 - September 2022
Directed the entire brand marketing function, managing a multi-million dollar P&L and leading cross-functional teams to successfully reposition the brand for younger demographics.
“Jeremy approaches every project with curiosity, positivity, and a growth mindset. His dedication is unmatched, and his insight-driven, creative thinking truly made him an impactful and transformative leader.”
Michelle Potorski — GM Duracell B2B
(Former: VP Marketing)
Google | Creative Lead, Social
February 2020 - July 2021
Led the creation and execution of a refreshed global social marketing and content strategy to build brand advocacy, trust, and community engagement.
“Whatever the project, Jeremy brought an infectious dedication to creating incredible work. He always came to the table with proactive solutions. He’s a natural brand storyteller and an inspiring social-first leader.”
Aaron Allen — Group Creative Director
Nike | Brand Communications Manager, Brand Voice (@Nike)
March 2018 - February 2020
Transformed the brand's most visible communication channel by shifting from seasonal campaigns to a long-term, human-centric brand narrative.
“Few people can seamlessly bridge strategy and creativity the way Jeremy does. He’s a rare combination of big-picture thinker, precise executor, and motivator. Jeremy has a unique gift for finding the human voice of a brand and turning it into captivating, culture-shaping storytelling.”
Steve Strand — Co-Founder Source Media
(Former: Nike Brand Communication Director)
Nike | Digital Marketing Manager
July 2011 - March 2018
Led the digital, social media, and content marketing offense for Nike Skateboarding, regaining the #1 position in brand strength monitors.
“Jeremy was a key team leader, directing teams across the globe to ensure consistent, highly-effective solutions that integrated video and social content into marketing campaigns. Jeremy showed an incredible commitment to the brand, his team and his work, he’s the type of teammate and thoughtful leader that is near impossible to replace.”
Riley Poor — Universal Design Consultant
(Former: Executive Producer, Nike Brand Marketing)
Past Experiences
Metacafe | Sr. Editor/Director
Go211.com | Sr. Editor/Director
Chill Foundation | Program Coordinator
Fusion TV | Video Editor
I Have A Dream Foundation | Assistant Program Coordinator
Specialties
Team Leadership & Mentoring, Brand Marketing and Brand Voice, Social, Cultural, Creative, and Brand Strategy, Brand Building and Brand Architecture, Brand Storytelling and Narrative, Product Launches, Social Media (Organic and Paid), Consumer & (Youth) Cultural Insights, Influencer Partnerships, Integrated Marketing Campaigns, AI, Go-to-Market Strategy, KPI and ROI Analysis, Brand, (Inter)Agency, and Cross-functional Collaboration, Digital Marketing, Global Productions, Content Creation,
Awards
Cannes Lions | Golden Lion | Dream Crazy (2019)
D&AD | Graphite Pencil | Use of Social Media (2019)
D&AD | Yellow Pencil | Digital (2019)
Webby | Best Viral PR Campaign (2019)
Webby | Best Integrated Campaign (2019)
Webby | Best Use of Video (2021)
Webby | Best Longform Ad (2021)
Webby | People’s Voice Award (2021)
AICP | Advertising Excellence: Campaign (2019)
The One Show | Gold | Social Impact (2021)
The One Show | Brand of the Year (2022)