Nike
Everyday Athlete Stories
Nike believes that, “If you have a body, you are an athlete.” The brand also believes that sport has the ability to move the world forward.
With these two beliefs in mind, we saw the need to increase the aperture of human storytelling from the world’s best athletes, to all athletes. The result of this thinking is a body of work illustrating that anyone is capable of achieving their dream, no matter how crazy it is. As long as people continue following their dreams, the world will be a better place and the potential is limitless.
My Crazy Dream
“My Crazy Dream” was the first content franchise we launched under the new social direction and vision of @Nike. Focused on the grit required to chase a ‘crazy dream,’ the success of these stories with Nike’s audience ultimately led the way for the next era of human-focussed storytelling at Nike.
Don’t Change Your Dream, Change the World
“Don’t Change Your Dreams, Change the World” was created in a joint effort with a collection of Nike’s non-profit partner organizations. Focusing on the real life humans who are the true driving force behind these orgs, this series illustrates the power of sport to move the world forward.